Portable Folding Desk

The Challenge

Innovative Storage Designs (ISD), Inc., an entrepreneurial startup firm, contracted Brooks Stevens for the development and successful launch of a new portable folding desk for the mass retail market.

The Solution

The new desk provides retailers and consumers with a unique combination of design and convenience including:

  • Compact Storage – the desk folds down to a mere 6 inches, maximizing both retail shelf space and consumer living space when not in use
  • Easy Set-Up – pre-assembled in its box, the new desk can be set up in four easy steps without the need of any tools
  • Convenient Accessories – a printer stand, keyboard tray, adjustable pencil holder, hanging file holder, and CD tray are standard accessories
  • Portability – castors on sturdy legs and a handle located at the rear of the desktop allow the desk to be moved without lifting
  • Affordability – The desk, including accessories, retails for less than $100

Since the launch of the new folding desk, Brooks Stevens and ISD have collaborated on numerous office products and accessories, allowing the one-man startup firm to establish itself in the competitive office products market and to grow into a successful multi-million dollar enterprise

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