Research

Revolutionizing Products and Business Processes

Developing a product that satisfies all of the stakeholders’ needs in terms of purchasing, use, interaction, maintenance, etc leads to product success.  Often, it’s not just designing a new product; it is creating a new solution.  The first step in developing this new solution is a strategic research initiative to discover the articulated and the unarticulated needs of various stakeholders: end-users, purchasers, managers, operators, patients, doctors, customers, technicians, etc.  Design research gives direction to where the project needs to go and validates its value before it is developed to minimize risk at product launch. A fruitful research strategy keeps stakeholders at the forefront of design.  Design research pinpoints their expectations and needs to ensure their voice is represented in the decision making process.

Brooks Stevens, Inc has over a decade’s worth of experience when it comes to providing the research necessary for revolutionizing products and business processes. We place emphasis on studying target markets, using different methods to discover exactly what would make them purchase particular products. Our research is extensive, covering every facet of the end-users’ interaction with the product.

No research campaign is alike.  At BSI, we strategize our clients’ design research plans to understand and address the influential factors of their unique product.  Geography, climate, socio-economics, infrastructure are just some of the variables our researchers explore to discover design & development needs.  We make sure our research engages the right people in the right places – from moms in a midwestern grocery store, to technicians on an assembly line in Puerto Rico, to patients in a hospital in India.

From Opportunity Research to Validation Research, our methodology results in thorough qualitative discoveries, assessments, evaluations and suggestions that are synthesized by researchers, designers and engineers. Our findings serve as a guide as the development process deepens.  They lead to a deeper understanding of what and how products should be developed for optimum and profitable success.

• Ethnographic Opportunity Research
• Market & Design Trend Assessment
• Competitive Benchmarking
• Product Road Mapping
• Product & Brand Strategy Audits
• Design Validation Research
• Focus Group Arbitration Research