Code
Remington
The Code is the first electric shaver designed specifically for teens, creating market share and brand loyalty amongst a younger audience that will be shaving for years to come.
Inspired by the game consoles, stealth aircraft, and personal computer case mods that command many teenage boys’ attentions, BSI developed a visual language which distinguished itself from the horde of adult shavers while reinforcing existing Remington brand language.
In its first year of availability, sales more than doubled projections and this US-only product eventually created sales in Europe, South America, and Australia.
