EVALUATION & REFINEMENT: After creating the initial development plans, the designs are put through a rigorous evaluation process that involves teams from different disciplines in order to tweak, adjust and refine the design to perfection. The Research, Design and Engineering teams collaborate to ensure that the product design is sound, both from a visual standpoint and an engineering standpoint. Afterwards, the product enters the validation research phase to accommodate the end-users’ perspective and to further fine-tune the design. This thorough evaluation guarantees a successful final design.