Brooks Stevens Product Development

Evaluation and Refinement

EVALUATION & REFINEMENT: After creating the initial development plans, the designs are put through a rigorous evaluation process that involves teams from different disciplines in order to tweak, adjust and refine the design to perfection. The Research, Design and Engineering teams collaborate to ensure that the product design is sound, both from a visual standpoint and an engineering standpoint. Afterwards, the product enters the validation research phase to accommodate the end-users’ perspective and to further fine-tune the design.  This thorough evaluation guarantees a successful final design.
  • Concept Refinement
  • First Issue Engineering
  • Engineering Analysis
  • Tooling and Part Cost Reviews
  • Prototyping
  • Focus Group Arbitration/Validation Research
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A Few of Our Clients

We work with a range of companies big and small from a large range of industries including: consumer, commercial, medical and recreation. See More of Our Clients

Brooks Stevens Legacy

To Brooks Stevens, design innovation means more than just creating visual appeal. It is a living philosophy that looks beyond product design and predicts complex market needs through research, testing and experience. We have a 78 year record of helping entrepreneurial startups to Fortune 100 companies develop innovative products and create business solutions.

Great products and business solutions are born from collaborative partnerships with our clients and vendors. We extend our services to companies that we know rely on innovation for continued success. In fact, we benchmark our success on the success we achieve for our clients in a wide range of industries.

You can read more about our history here: Wikipedia.org
WisconsinHistory.org