Brooks Stevens Product Development

Definition

DEFINITION: When a project is defined, Brooks Stevens, Inc seeks to understand our clients’ needs and goals.  We study their products and their target markets; we use that information to improve and develop their brands. By understanding exactly what our clients’ target audiences are looking for, we are able to develop strategies to improve our clients’ products and their bottom lines. At BSI, we identify the product development challenges to an exact point, helping us create achievable solutions.
  • IDEAtion Workshops
  • Ethnographic User Research
  • Use Scenario Reviews
  • Competitive Product Studies
  • Trend Research
  • Lifestyle Research
  • User Workshops
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A Few of Our Clients

We work with a range of companies big and small from a large range of industries including: consumer, commercial, medical and recreation. See More of Our Clients

Brooks Stevens Legacy

To Brooks Stevens, design innovation means more than just creating visual appeal. It is a living philosophy that looks beyond product design and predicts complex market needs through research, testing and experience. We have a 78 year record of helping entrepreneurial startups to Fortune 100 companies develop innovative products and create business solutions.

Great products and business solutions are born from collaborative partnerships with our clients and vendors. We extend our services to companies that we know rely on innovation for continued success. In fact, we benchmark our success on the success we achieve for our clients in a wide range of industries.

You can read more about our history here: Wikipedia.org
WisconsinHistory.org